Midnite becomes the first betting company to place a wager in space

(AsiaGameHub) –   Betting brand Midnite has notched up a first for the global betting industry after placing a bet in space, as part of a campaign to highlight its cutting-edge digital capabilities.

The company sent a custom-constructed device into the upper atmosphere, which climbed to 124,000 feet above ground. Fitted with a mechanical astronaut hand, the device successfully placed a live bet via the Midnite app, staking on England to win the FIFA World Cup at odds of 6/1.

The campaign features former England midfielder Gareth Barry, and showcases the platform’s user-friendliness and innovative design.

Callum Wilson, Senior PR Manager at Midnite, commented:

By sending our app into space, we are demonstrating to our customers that we are truly Built Different. At Midnite, we have big ambitions to stand out from our competitors, and becoming the first app ever to place a bet in space felt like a great way to prove that. Our design and product teams are incredibly proud of the app we have built, and showcasing its capabilities in the stratosphere is a perfect reflection of where Midnite aims to go as a brand. Of course, the World Cup is a massive moment for sports fans all over the world, and excitement is building no matter where you are – whether that’s at home, abroad, or even in space! It was fantastic to work with Gareth Barry, whose confidence in Tuchel’s side led him to back England to win the World Cup, and if the bet comes in, Midnite will donate £10,000 to the Bobby Moore fund as part of this campaign.

Gareth Barry, former England midfielder who represented his country at the 2010 World Cup, added:

I’m confident this England side has everything it takes to win the World Cup. They now have plenty of major tournament experience, and they have a world-class manager to help them take that next step forward. Just like Midnite, I think this squad is Built Different, so I wanted to back them in a way that’s never been done before. Getting the chance to place a charity bet on England winning is great, but seeing Midnite actually pull this off in space is amazing. I couldn’t believe it when I watched the thumb move to place the bet in such a stunning setting. The app is clearly built different, working perfectly at that extreme height. I think England are too, which is why I believe they can go all the way. Midnite is making waves in the betting industry, and being part of a campaign like this where they keep pushing boundaries is something I’m really pleased to be involved in.

The mission was delivered in partnership with Sent Into Space, as Midnite continues to establish itself as an innovation-led betting platform.