(AsiaGameHub) – On April 3, 2026, Boomerang Partners, an Official Regional Partner of AC Milan, is set to launch the third season of the Golden Boomerang Awards. This yearly competition for affiliate teams has established itself as one of the largest events in the sector, regularly drawing hundreds of global participants.
The standing of the Golden Boomerang Awards
By initiating the first season of the Golden Boomerang Awards in 2024, Boomerang Partners created a global stage for affiliate teams to demonstrate their skills and earn acclaim. The competition’s structure encourages players to strive not only for rewards but also for leadership positions and exclusive experiences. These opportunities include ceremonies at prestigious venues (Cyprus in 2024 and Milan’s iconic San Siro Stadium in 2025), as well as access to private networking sessions with key industry figures. Participation in the second season of GBA in 2025 exceeded 400 teams (up from 226 in the debut season). AC Milan Legend Andrea Pirlo was present at the event, handing out 11 awards to the leading teams. Boomerang Partners was honored with the Best Live Event Marketing Campaign title at the European iGaming Awards 2026 for organizing the GBA ‘25 ceremony. This accolade validates the tournament’s industry acclaim and its importance within the sports affiliate marketing sector.
The concept for GBA ’26
The third season of the Golden Boomerang Awards expands upon the foundation laid over the previous two years. The event has evolved beyond a simple campaign into a recognized format that affiliate partners anticipate and schedule their activities around. Although short-term tactics boost growth and interaction, sustained long-term performance is what ultimately determines status.
The 2026 season will operate under the theme “Beyond the Moment.” The premise is straightforward: while immediate results are important, only steady performance over time demonstrates genuine expertise. This season targets affiliate teams capable of sustaining high standards throughout the tournament, featuring 11 award categories that honor various aspects of performance.
Qualifying for the final requires demonstrating consistency over five months and competing at an elite level. The most robust teams will be honored at the concluding ceremony in Lisbon, where performance translates into reputation and enduring industry standing.
Terms of participation
To take part, entrants must generate traffic that results in FTDs for brands within Boomerang Partners’ client portfolio throughout the Golden Boomerang Awards 2026 competition. Teams will earn points for every FTD, with point values differing based on the tournament phase. The third season of GBA will consist of three stages:
- First Half (April 3 – June 9)
- Second Half (June 10 – July 19)
- Overtime (July 20 – August 31)
Entrants are welcome to join during any stage and utilize specific mechanics to not only close the gap on leaders but also overtake them. Therefore, missing the tournament’s opening does not eliminate an affiliate team’s opportunity to claim a prize-winning position.
Awards and categories
Boomerang Partners has arranged an intermediate prize for every stage of the Golden Boomerang Awards 2026. The winner of the First Half stage will receive tickets to the Wimbledon Championships (June 29 – July 12, 2026). The victor of the Second Half stage will receive an invitation to the Formula 1 Grand Prix in Monza (September 6, 2026). The ultimate prize will be a private dinner with an AC Milan Legend (late September / early October, 2026).
The finale, which will showcase the leading teams and host the official Golden Boomerang Awards 2026 ceremony covering 11 categories, is scheduled for late September in Lisbon. Additional information will be released shortly, and the event is anticipated to exceed the scale and quality of previous editions.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, stated: “The Golden Boomerang Awards have developed into a platform that identifies genuine market leaders. The competitive bar is raised every season, and 2026 will follow this trend. A busy global sports calendar, featuring the FIFA World Cup, will generate extra chances for affiliates to expand and compete more aggressively. Concurrently, we are enhancing the overall experience—ranging from premium rewards to exclusive formats for elite performers. The finale is set for a premier international venue and is crafted to be a standout industry event.”
Registration for the Golden Boomerang Awards 2026 begins on April 3. Do not miss the opportunity to vie for unique experiences and a lasting legacy in the industry. Claim your Welcome Boost, generate traffic, and achieve a status that endures beyond the moment. It is time to claim the title.
About Boomerang
Boomerang Partners is a fast-expanding global marketing agency providing a diverse array of services. As an Official Regional Partner of AC Milan, the agency introduced the first Golden Boomerang Awards in 2024, a worldwide tournament for affiliate teams. The 2025 second season saw the participation of over 400 affiliate teams. Between 2024 and 2025, the Agency’s partners rolled out six new products, leading to an almost 1.5-fold rise in product users.
The Agency represents a portfolio of 10+ brands that deliver affiliate and entertainment services in more than 40 markets, adhering to local regulations. These products feature incentive schemes and round-the-clock multilingual support.
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