Flutter Launches Betfair Prediction Markets in Beta

(AsiaGameHub) –   Flutter Entertainment has unveiled its Betfair Predictions Betting product in a beta launch.

This new Betfair Predictions service will function as an adapted version of the Betfair Exchange platform, tailored specifically for prediction markets.

It will operate under the existing Betfair UK Gaming licence, allowing users to place wagers on real-world events across categories such as sports, politics, and entertainment.

Differing from conventional betting where a user places a bet on an event’s outcome, this system requires users to make a prediction by choosing yes or no and then staking their wager.

Utilizing the same system as the current Betfair Exchange is expected to be advantageous for the operator. Betfair reports that its exchange platform is projected to handle £84 billion in betting volume in 2025, a 10% increase from the year before.

During the beta period, access to Betfair Predictions will be restricted to a select group of users invited by Betfair to trial the product. The company has indicated that it is “too early to say” what the future development path for the product will be after the beta concludes. This testing phase will gather insights on how UK consumers engage with betting products that utilize prediction-based mechanics.