Europe Gaming Webinar | Unveiling the Rise of Illegal Affiliate Marketing: Methods and Countermeasures

(AsiaGameHub) –   To raise awareness about the escalating challenge that illegal affiliate marketing presents to licensed markets, Gaming in Europe is organizing a webinar. The event, titled “The rise of illegal affiliate marketing explained: Methods & countermeasures,” is scheduled for Thursday, April 16, at 14:00 CET.

A growing problem

With the increasing significance of online platforms, particularly in light of restrictions on broadcast and print advertising, affiliate marketing has become a crucial channel for players seeking iGaming operators that align with their preferences.

The struggle for visibility

Illegal affiliates and the larger entities behind them not only enhance the visibility of illicit offers but also frequently succeed in diminishing the prominence of licensed operators and affiliates who promote legal offers.

This webinar will delve into the strategies employed by illegal affiliates to increase their own visibility and reduce that of their legitimate competitors. Additionally, the session will examine the actions that legal affiliates, licensed operators, and regulatory bodies can undertake to mitigate the impact of illegal affiliate marketing.

A pan-European problem

Given that offshore online gambling operators and their associated illegal affiliates typically operate on a European or even global scale, this webinar will be pertinent to stakeholders across all regulated or soon-to-be-regulated online gambling markets, including but not limited to Germany, Spain, the Netherlands, and Finland.

#ReclaimTheMarket

Willem van Oort, founder of Gaming in Europe, stated: “In alignment with Gaming in Europe’s overarching objective to support legal stakeholders against unfair and illegal competition – encapsulated by the hashtag #ReclaimTheMarket – we have chosen to scrutinize the ‘how’ and ‘why’ behind the increasing influence of illegal affiliate marketing. We will not only investigate some of the highly questionable tactics used by illegal affiliates but also explore what proponents of the legal market, such as regulators and licensed operators, can do to put a stop to this.”

Speakers

• Timothy Malmros Genach, SEO expert, Magenti Media
• Dr. Andreas Ditsche, CEO, iGaming.com
• Frank op de Woerd, Editor-in-Chief, CasinoNieuws