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Sweden adopts more stringent measures against illegal gambling

(AsiaGameHub) -   On March 31, 2026, the Swedish government received a full proposal from Spelinspektionen – Sweden’s official gambling licensing regulator – outlining plans to restrict access to unlicensed remote gambling services. The proposal covers both legal and practical enforcement measures intended to more effectively curb unlicensed offshore operators from offering services to Swedish nationals. Under current legislation, enforcement actions are only permitted when an unlicensed operator actively markets its services in Sweden, for example by using the Swedish language and/or offering payment options that accept Swedish Krona. As a result, carrying out enforcement work is very difficult at present. The proposal will revise this existing rule and roll out the “Participant Criteria”. This set of criteria will expand regulatory scope to cover all operators that deliver services via their websites to Swedish residents. As a component of the Participant Criteria, multiple technical measures also need to be rolled out: Geo-blocking to restrict access requests originating from Sweden Sending automated warning notifications to users subject to access restrictions Full service refusal if a user’s location cannot be confirmed In addition to the measures listed above, further limitations include blocking users who attempt to bypass the restrictions by using a VPN or other similar tools. Other methods to restrict access for Swedish citizens include: Removing Sweden from the list of countries whose residents are eligible to register for accounts Blocking Swedish residential addresses, postal codes, and phone numbers with the +46 country prefix Stopping any transactions that involve banks based in Sweden Rejecting deposit or withdrawal requests processed through Swedish financial institutions Operators are required to clearly state in their terms of service that Swedish users are not permitted to access their platforms, but regulators emphasize that legal wording alone is not sufficient without supporting technical enforcement. In addition, all marketing content that can be accessed by Swedish audiences must be halted. The proposed changes are designed to close existing regulatory loopholes and build a more effective system for addressing unlicensed gambling. If put into effect, Sweden will transition to a stricter, technology-focused enforcement model that centers on access controls rather than proof of marketing intent. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Superbet Commences Sports Betting and iGaming in Greece

(AsiaGameHub) -   Superbet has officially launched its sports betting and gambling platform in Greece, marking another key step forward in the company's European expansion strategy. The operator has announced that it will prioritize coverage of local sporting events and active interaction with local communities for its Greek operations. To achieve this goal, Superbet has assembled a dedicated local team to handle day-to-day operations, while its "Supersocial" feature will improve user connection and boost engagement during betting activities. John Kalamvokis, General Manager of Superbet Greece, stated: We are only writing the opening chapter of a future success story, which will unfold through high-impact partnerships and community-focused programs. Greece is growing into an increasingly sought-after market for operators, with roughly €1.2 billion (€1,200,000) in gross gaming revenue (GGRs) generated in the market at present, and the figure is expected to keep rising in the future. Greek GGR is expanding at a 15% compound annual growth rate each year, with around 20 licensed brands competing for market share in the space. The leading operator in Greece is OPAP with its Stoiximan brand, which holds nearly 50% of the regulated online sports betting market. In addition, Athens has evolved into a regional iGaming operations hub, hosting a number of top-tier technology, trading and operational teams. Superbet's Greek betting platform provides sports betting options across multiple major sports including football, basketball and tennis, supporting both pre-game and live wagers. The company has confirmed that its gaming products comply with all national regulations and are fully tailored to the local user experience. Adam Lamentowicz, CCO for Central and Eastern Europe at Superbet, commented: This is far more than a standard market entry. It is a long-term commitment to build the most engaging entertainment ecosystem in the country, and to bring people closer through the excitement and shared passion for sporting competitions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

EGT to present its Brazil-focused gaming solutions at SiGMA Americas 2026

(AsiaGameHub) -   Building on the significant success achieved at the SBC Summit Rio earlier this month, EGT is set to display its Brazil-focused portfolio once more, now at the prestigious BiS SiGMA South America event in Sao Paulo. “We invite you to experience our products and discuss potential collaboration at booth L146 between April 7th and 9th,” stated Celina Guedes, Regional Director Brazil at EGT. A key feature of the display will again be EGT’s Video Lottery Terminals Super Sorte. Operators can select either the slant top Super Sorte 27/27 ST, which boasts two 27-inch full-HD touch monitors with 4K UHD resolution, or the vertical Super Sorte 43V with its large-format 43-inch full-HD curved touch display, both engineered to deliver a superior gaming experience to customers. The new online betting terminals from EGT, Top Estrela and Bar Estrela, will also be featured to demonstrate their suitability for local venues. Top Estrela stands out with its stylish 24-inch portrait-oriented touch monitor, whereas Bar Estrela provides a space-saving option for counters and bars with high online gaming traffic. A suite of ergonomic features and a dedicated online platform ensure intuitive operation and secure entry to a broad selection of games, fostering an immersive experience for players. Each terminal will run the popular Gold VLT multigame, which contains 50 titles across diverse themes. This collection features EGT classics like Amazons’ Battle and Rise of Ra, fruit-themed games such as Burning Hot, and games with strong local appeal like Keno Universe, catering to a wide spectrum of player preferences. EGT Digital will also present its comprehensive suite of iGaming solutions. In addition to over 180 proprietary slot titles, including the established jackpot series Bell Link, Clover Chance, and Gods & Kings Link, attendees can explore Panda Ventura, a recent release that has been exceptionally well-received. This game combines unique visuals with fluid gameplay, rapidly gaining popularity and establishing a character-driven series that will soon grow with the introduction of Tiger Ventura. Furthermore, EGT Digital will exhibit its modular iGaming platform, X-Nave, which combines a Casino, CRM, Payment Gateway, Bonus Hub, and a robust Aggregator offering more than 20,000 games from over 200 providers. The platform also includes a high-performance Sportsbook that ensures adaptable integration, sophisticated personalization, and a quick, smooth betting experience. Proprietary AI technology further boosts user engagement via smart promotional tools and automated functions. Ms. Guedes concluded: “Our primary objective at BiS SiGMA South America is to reinforce our strategic alliances with the operators, platforms, and industry participants shaping Brazil's new regulated market. The exhibition also provides an opportunity to showcase our extensive portfolio of technology and content, featuring solutions for the online sector and potential land-based opportunities like VLT environments, contingent on market developments. Ultimately, this event is focused on forging lasting relationships and establishing EGT as a trusted partner for operators aiming to expand their presence in Brazil and throughout Latin America.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

UK Freezes Valuable Assets of Unmasked Chinese Gambling Fugitive

(AsiaGameHub) -   After Jiangbo was identified as a major international gambling figure connected to illegal gambling operations, UK authorities have seized a large number of high-value assets that are allegedly acquired with proceeds from criminal activity. Jiangbo has not been charged with any crime in the UK yet, but the investigation into his gambling operations has ordered him to provide evidence proving how he obtained the ownership of these properties. The involved assets include 85 properties located in London, which are reported to have been purchased via “golden passports”. Evidence related to these purchases shows a serious risk of violations within the anti-money laundering (AML) framework. Under UWO legislation, Jiangbo is required to prove the source of the funds used for these purchases, and investigators hold that part of his wealth can be traced back to illegal cross-border online gambling activities operated through offshore networks. A statement released by Cambodia’s Interior Ministry reads: As part of cooperation against transnational crime and in accordance with a request from the relevant authorities of the People’s Republic of China, authorities of the Kingdom of Cambodia have arrested three Chinese nationals Chen Zhi, Xu Ji Liang and Shao Ji Hui, and extradited them to the People’s Republic of China. As reported by OCCRP and The Times, this case reflects how the global illegal gambling black market continues to operate, partly driven by consumer demand in regions where gambling is banned. It is estimated that most of these illegal gambling operations are based in Southeast Asia, including Cambodia and the Philippines. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

RAW iGaming Unveils BONUS RUSH®: A New Family of Feature-Focused Games

(AsiaGameHub) -   RAW iGaming has introduced BONUS RUSH®, an innovative series of slot titles crafted to provide players with immediate access to their favorite part of the experience: the bonus features.With BONUS RUSH®, RAW has overhauled the standard slot model by centering the gameplay entirely on feature rounds. By shifting the total RTP away from the base game and exclusively into the bonus rounds, these games transform the base game into a direct pathway to the main action.This approach results in a more rapid and high-intensity experience, where bonus features occur more often and offer the game's complete reward potential.Less waiting, more of the best parts.Standard slots often demand lengthy play sessions before players trigger the defining bonus rounds. BONUS RUSH alters this by prioritizing quick access to these key moments.By focusing the game's value on the bonus rounds, BONUS RUSH provides a streamlined format centered on the excitement players crave.This new format is engineered for compatibility across various regulated markets, enabling operators to provide a feature-centric experience without needing to rely on bonus buy options or similar mechanics.Launch title: Fortune Teller’s Charm 6 BONUS RUSHThe debut title for this format is Fortune Teller’s Charm 6 BONUS RUSH, a mystical-themed slot featuring fortune tellers, charms, and magical prizes.Developed on the RAWVerse Arena platform, the game blends immersive visuals with a feature-focused design, pulling players quickly into high-impact bonus rounds that hold the entirety of the game's payout potential.This release marks the beginning of what RAW anticipates will be a rapidly expanding collection of BONUS RUSH® titles featuring diverse themes and mechanics.Expanding RAW’s innovation portfolioBONUS RUSH® adds to RAW’s existing suite of proprietary game formats, such as SuperSlice®, SuperTracks®, SuperSymbols®, Smash Pots, and Scatter Magnets, all of which aim to provide unique content for both operators and their players.Through the launch of BONUS RUSH®, RAW persists in its strategy of creating unique gameplay frameworks rather than sticking to conventional slot templates, offering operators novel ways to engage users while ensuring compliance in various regulated jurisdictions.“Players love bonus rounds. They’re the moments where excitement peaks and we wanted to offer an opportunity where all the juice is in the bonus,” said Thomas Wood, CEO of RAW iGaming.“With BONUS RUSH® we’ve designed an entirely new gameplay structure that brings players to those moments faster and makes them the heart of the experience. It’s another example of RAW focusing on innovation that genuinely changes how games are played.”Fortune Teller’s Charm 6 Bonus Rush will be available to operators through RAW’s distribution network starting April 9th. This release will be followed shortly by Scatters Matter Bonus Rush and Popeye & Olive Oyl Bonus Rush, with many more titles planned for the future. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Evoplay Broadens Product Portfolio with Arena Platform

  (AsiaGameHub) -   Evoplay has introduced Evoplay Arena, a free-to-play platform aimed at fostering loyal player communities via social slot tournaments. This platform permits users to engage in online slot competitions run entirely in demo mode, with no requirement for deposits, payments, or real-money betting. Evoplay Arena schedules daily, weekly, monthly, and seasonal events, during which participants accrue points and rankings based on their performance. Participation is simple to initiate. After signing up and selecting a tournament, players are automatically entered with their first spin. Each tournament outlines its duration, featured game, scoring method, and rules, while live leaderboards update in real-time during the event. Scoring criteria differ depending on the tournament format and may be determined by factors such as winning results and multipliers. Upon the conclusion of a tournament, final results are posted on the leaderboard, and rewards are allocated accordingly. Depending on the specific tournament, players have the opportunity to earn digital certificates or Arena Coins. Certificates are used to recognize top achievers, while Arena Coins act as an internal reward currency obtained through participation and performance. Evoplay Arena also incorporates Legends of Arena, a seasonal leaderboard system designed to reward consistent participation across multiple tournaments. With each entry, players automatically accrue seasonal points, and top-ranked participants receive rewards at the conclusion of each season. Designed for slot enthusiasts and casual competitive audiences, the platform offers structured, leaderboard-centric competition, the ability to enjoy favorite Evoplay games without financial exposure, and social interaction through a player chat feature.   Ivan Kravchuk, CEO at Evoplay, said: “Evoplay Arena provides players with a novel avenue to interact with our games through competition and progression, eliminating the need for real-money play. “This platform is built on the principles of accessibility, transparent rules, and sustained engagement, mirroring our goal to deliver varied and captivating entertainment to our player base.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

New York Proposes Prohibition on Artificial Intelligence in Sports Betting Advertisements

(AsiaGameHub) -   The New York State Gaming Commission is considering a series of new regulations designed to significantly bolster protections for sports bettors across the state. Regulators in New York aim to safeguard bettors from developing gambling addiction and to restrict access to the sports betting market for underage individuals. Should these proposals be adopted, licensed betting operators would be prohibited from utilizing artificial intelligence to target and customize betting offers. Operators would be mandated to identify at-risk players and curtail direct marketing towards them, in addition to implementing a formal intervention program. Furthermore, each operator would need to establish a system to automatically flag these players and initiate an intervention process based on specific behavioral indicators, including but not limited to excessive deposits, numerous canceled withdrawals, and an unusually sharp increase in betting activity. Governor Kathy Hochul said: Mobile sports wagering is ubiquitous, luring everyone, including our youth, to place bets without adequately considering the repercussions. We require robust regulatory safeguards to deter those under 21 from gambling, prevent artificial intelligence from exploiting gamblers, and mandate sports wagering operators to implement genuine measures if one of their customers exhibits signs of gambling harm. Regulators are also exploring the potential use of biometric identification to help prevent underage gambling and enhance account security through face recognition or fingerprints. This comes alongside efforts to establish more stringent geolocation controls and impose penalties on individuals who allow underage minors to access a sports betting site or a physical betting location. NYSGC Chair Brian O’Dwyer said in a statement:  As Governor Hochul accurately noted: No other form of gambling has infiltrated our collective awareness quite like sports wagering, and vulnerable youth are continually exposed to the practice. Following her guidance, we have identified further methods to protect our young people, assist those in moments of crisis, and ensure legalized, regulated gaming remains safe for all New Yorkers. We anticipate public feedback on these crucial proposals. The draft regulations are presently open for public comment until 12 PM in mid-May, as New York places player protection at the forefront of its expanding sports betting industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Gaming Realms Posts 10% Revenue Increase in 2025, Driven by Licensing Division Growth

(AsiaGameHub) -   Gaming Realms achieved a robust performance in 2025, with revenue increasing by 10% compared to the previous year, reaching £31.4 million. This growth is attributed to consistent demand in regulated markets and ongoing expansion through the introduction of new partners. The Licensing division was the primary driver of the company's growth, generating £27.6 million in revenue, a 13% increase. This division also saw an improvement in profitability, with adjusted EBITDA rising by 15% to £15 million, and margins expanding to 48%. The company reported a profit before tax of £8.8 million and a 32% increase in cash, bringing its total cash reserves to £17.8 million, positioning it as a debt-free and financially agile entity. Operationally, the Group enhanced its Slingo portfolio by developing 12 new titles internally and creating eight customized versions for specific markets. Furthermore, the Group forged partnerships with 40 new operators across North America, Europe, South America, and Africa. The North American market remained a significant contributor, accounting for 63% of total Licensing revenue, and the number of players participating in the Licensing segment grew by 22%. In addition, the Group made substantial progress in diversifying its product offerings. This included the launch of Lucky Lunar Studio, a new development studio focused on creating traditional slot games, and the expansion of its third-party product range through a collaboration with S Gaming. Concurrently, performance in the UK improved throughout the year, with disruptions from recent regulatory changes beginning to stabilize before the year's end. The company is maintaining its positive trajectory into 2026 with planned market entries in Peru, Nigeria, Ghana, and Kenya, alongside continued efforts to expand into Canada and the USA. Early indications for the year show that Licensing revenues have already surpassed last year's total, benefiting from a strong pipeline of new content and a sustained focus on developing regulated markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

William Hill set to shut 200 outlets as tax burdens rise

(AsiaGameHub) -   William Hill is set to close approximately 200 of its physical betting shops by May 24th of this year, potentially impacting up to 1,500 jobs. This reduction accounts for about 14% of William Hill's total retail presence and signifies the company's response to intensified financial pressures, which have led to higher operating expenses within the UK market. The parent company, Evoke, stated that this decision was made after a strategic assessment, citing increased taxes and operational costs as the primary drivers. Evoke also indicated that support would be provided to affected employees, emphasizing the necessity of concentrating on viable locations. Evoke, the parent company, provided the following explanation: Following a comprehensive review and in light of increased cost pressures on the regulated sector, including substantial tax hikes announced by the Government in last year’s Autumn Budget, we will be closing a number of shops that are no longer financially viable from May. We are committed to offering our full support to our retail colleagues affected by these closures. While these decisions are never made lightly, we must act in response to rising cost pressures to ensure we can continue to invest in our core retail operations, with the right shops in the most suitable locations. In addition to these store closures, new UK tax legislation, effective April 1st, will raise the Remote Gaming Duty from 21% to 40%, with further increases to betting duties planned for the following year. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Scout Gaming Group to Exit Trading and Liquidate Following ImpactWin Acquisition

(AsiaGameHub) -   Scout Gaming Group has informed the Nasdaq First North Growth Market of its plan to delist, a move that comes after the company sold its entire operating business to a firm named ImpactWin. The sale involved Scout's subsidiary, Scout Holding Ltd, in an all-stock deal valued at SEK 25 million (approximately $2.28 million). In exchange, Scout obtained more than 10.5 million new shares in ImpactWin, equating to roughly 15.2% of the total shares in the combined company. Following the sale of all remaining assets, shareholders approved the delisting of the company's shares during a special general meeting on March 30, 2023. Scout's final action will be to distribute its ImpactWin shares to stockholders before initiating a voluntary liquidation process. This deal marks a quiet market departure for Scout Gaming, a company that has struggled with falling revenues and a declining share price in recent months. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

1win Recognized Crypto Casino of the Year and Achieved Top Honors at BWIGA

(AsiaGameHub) -   Global online gaming platform 1win has been awarded the title of “Crypto Casino of the Year 2026” at the Belgrade Web3 & iGaming Awards (BWIGA Awards)—a premier event that brings together specialists from the Web3, blockchain, and iGaming sectors. Additionally, 1win Partners earned two more accolades: “Best Affiliate Program” and “Best CMO,” underscoring the platform’s expanding impact within the global crypto iGaming landscape. This award acknowledges 1win’s commitment to creating a high-performing platform tailored for the crypto-savvy audience. Since its 2016 launch, 1win has refined the balance between premium entertainment and blockchain technology, delivering a product where speed, privacy, and accessibility are integral to the core user experience. As a Curaçao-licensed casino, 1win offers a globally accessible platform with multilingual support and seamless performance across devices, including native iOS and Android applications. At the core of its offerings lies a crypto-first approach. The platform supports a wide range of digital assets, such as BTC, ETH (ERC-20), TRX (TRC-20), BSC (BEP-20), TON, SOL, DOGE, DASH, and XRP, enabling users to transfer funds efficiently across networks. Aligned with its focus on crypto users, 1win features an enhanced bonus system, with up to 600% on crypto deposits. Reacting to the recognition, Mike Danshin, CMO of 1win Crypto, stated: Today, the market no longer competes on bonuses or traffic—it competes for attention. In crypto iGaming, players encounter similar offers across platforms, and the real difference comes from how well a brand understands its audience and builds trust. At 1win, we focus on being a truly crypto-native product. This means clear positioning, tailored communication for different player segments, and a scalable marketing ecosystem that combines global brand presence with local relevance. Receiving this award as the best crypto casino is strong validation of our approach. The Belgrade Web3 & iGaming Awards is a key industry platform in the region, recognizing companies that demonstrate innovation, scalability, and impact across emerging digital ecosystems. This recognition further reinforces 1win’s position as a major player shaping the future of crypto-powered online entertainment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Esports Foundation Selects 40 Clubs for $20 Million Program, Reaching Over 300 Million Fans

(AsiaGameHub) -   This industry-leading initiative, now in its third year, has invested over $100m into clubs to date, offering up to $1 million per club to support growth and expand global audiences The Esports Foundation (EF) announced today the 40 esports clubs selected for the 2026 Esports Foundation Club Partner Program, reaffirming its commitment to a sustainable and globally connected esports ecosystem. Now in its third iteration, the $20 million initiative builds on a proven framework, pairing up to $1 million in funding per club with strategic guidance and international exposure to support clubs as they grow their brands and audiences before and during the 2026 Esports World Cup. Over the past three years, over $100 million has been distributed directly to clubs through both the Club Partner Program and Club Championship, supporting development across competitive operations, marketing, and fan engagement. The program established a unique partnership model for global sport, allowing clubs to access funding to grow their brands and audiences via marketing and storytelling that highlight players’ personalities, talent, and personal journeys. The selected clubs collectively reach more than 300 million fans across the globe, highlighting the influence of club-led communities in shaping how audiences interact with competitive gaming. Spanning North America, Europe, MENA, China, Korea, Southeast Asia, India, and Latin America, the 2026 cohort reflects the global reach and ongoing growth of esports across all regions. “The Esports Foundation Club Partner Program reaches fans globally and transforms how they experience esports,” said Hans Jagnow, Director, Clubs, National Teams and Players Relations at the Esports Foundation. “Across past editions, it has created a platform for clubs to strengthen their brands and engage with audiences, and we are already seeing clear results from the impact it delivers. For 2026, new clubs are joining alongside established industry names, and the program continues to expand in high-growth markets including Latin America, India, Turkey, and Southeast Asia, strengthening the global identity of the esports ecosystem.” With a geographically balanced roster, the program includes nine clubs from Europe, six from China, five from North America, alongside four from Southeast Asia, three from Brazil, and two from Latin America. India grows its representation with two selected clubs, while Türkiye joins the program for the first time, alongside returning clubs from Japan, Korea, MENA, and the CIS. The 40 Clubs selected for the 2026 EF Club Partner Program are, in alphabetical order: 100 Thieves, 9z Globant, All Gamers, Alpha7 Esports, Cloud9, Edward Gaming, Fluxo W7M, Fnatic, FURIA, FUT Esports, G2 Esports, GAM Esports, Gen.G, Gentle Mates, GodLike, HEROIC, JD Gaming, LEVIATAN, MOUZ, NAVI, NIP.eStar, NRG, ONIC, REJECT, S8UL, Sentinels, T1, Team Falcons, Team Heretics, Team Liquid, Team RRQ, Team Secret, Team Spirit, Team Vitality, Titan Esports Club, Twisted Minds, Virtus.pro, Weibo Gaming, Wolves Esports, ZETA DIVISION. “Through the Club Partner Program, we’ve been able to connect our global fans with the key moments that define Team Vitality, ” said Fabien “Neo” Devide, Chairman and co-founder of Team Vitality. “For every triumph at the EWC, the Hive’s presence has been felt and seen by millions of viewers around the world as we continue working toward claiming the EWC Club Championship trophy. The scale of the event, followed by fans at home across the globe, shows just how impactful esports has become.” Joe Marsh, CEO of T1, added: “The Club Partner Program gives us the platform to build our brand around our players and the moments that shape our season. We want fans to follow this journey closely through our players’ stories and the voices of the community behind our team that bring it to life. At the same time, we are expanding how fans gather together, from our T1 Base Camp locations in Seoul and Busan to our international T1 tour fan events, T1 Home Ground LCK matches, and dedicated superfan experiences for our biggest matches. It lets us take what makes T1 unique at home and bring that full experience to a global audience.” The EF Club Partner Program enables clubs to grow and activate their audiences through original content, marketing campaigns, and live experiences all season long. In 2025, participating clubs earned more than 300 million total campaign views and actively engaged over 10 million fans across more than 370 initiatives, including original content, fan events, and digital activations. Over 130 watch parties were hosted globally, while the Superfan program gave clubs’ most passionate fans the chance to travel to Riyadh to support their teams throughout the season, bringing more than 2,000 Superfans through the program to EWC 2025 arenas last summer. Clubs are selected based on an annual review of competitive results, fan engagement, and evaluation of strategic vision and marketing proposals. Eight clubs received direct invitations via their 2025 EWC Club Championship final standings, with the remaining spots filled through an open application process that drew more than 175 applicants worldwide. Program membership does not guarantee qualification for the Esports World Cup 2026. All clubs must earn qualification through official competition pathways. To learn more about the EF Club Partner Program, visit esportsworldcup.com/clubprogram. For more information about the Esports World Cup, visit esportsworldcup.com and follow @EWC_EN on X. Follow the Esports Foundation on LinkedIn. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

José Mourinho Enters into Agreement with the Champions Club

(AsiaGameHub) -   GR8 Tech and José Mourinho have formed a partnership for the Champions Club, GR8 Tech’s exclusive community for partners who achieve championship-level success. Within this community, technology, expertise, and a performance-driven culture are the foundations for results, replacing reliance on luck. Championship is not a singular event; it is a methodology evident in training, data analysis, and decisions that withstand pressure. José Mourinho, recognized as one of football's most successful coaches, has built his career on discipline, tactical acumen, and thorough preparation. GR8 Tech, an award-winning B2B iGaming platform provider, mirrors this approach with its advanced technology, insightful analytics, and high-performance solutions. This collaboration unites two entities that believe victory is achieved through strategy, control, and effective execution. “José Mourinho embodies the philosophy we champion: success is meticulously crafted long before the final outcome. In iGaming, as in football, winning is a product of preparation, structure, and the capacity to perform under pressure,” stated Oleksandr Feshchenko, CEO of GR8 Tech. Champions Disregard Luck Success in football and iGaming is often attributed to luck, opportune moments, perfect timing, or favorable circumstances. However, sustained success is never accidental. This principle makes José Mourinho an ideal partner for GR8 Tech. His career is a testament to transforming preparation into tangible results, establishing winning frameworks, and cultivating the conditions for success prior to competition. The same applies to iGaming. Enduring performance relies on a robust platform, superior technology, and the ability to scale with precision. An advantage is gained through informed decisions and consistent execution. “Throughout my career, I've collaborated with numerous organizations. What consistently distinguishes winning entities is not solely talent, but culture—the unwavering belief that preparation is non-negotiable. I recognized this quality in GR8 Tech immediately,” commented José Mourinho. Future Developments The engagement of José Mourinho signifies the commencement of a broader initiative for GR8 Tech. In the upcoming months, GR8 Tech will activate the Champions Club through a series of events and collaborations that reflect the shared values of both parties and the expectations of operators striving for excellence, who require a platform designed to match their aspirations. The benchmark has been established. The work is underway. Luck out. Championship—ON! This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

First Look Games Unveils FLG Analytics, the Pioneering Marketing Intelligence Platform Designed for iGaming Studios

(AsiaGameHub) -   A new set of analytics tools enables game studios to find affiliate partners, compare performance against competitors, focus on specific markets, and track content—all within one unified platform First Look Games (FLG)—a data-focused iGaming marketing intelligence platform linking game studios and affiliate publishers—has introduced FLG Analytics: an all-inclusive marketing intelligence suite that offers game studios never-before-seen insight into how their titles are portrayed, evaluated, and ranked across the iGaming affiliate landscape. Game studios invest substantial resources into creating and launching games, yet traditionally have had limited understanding of how affiliate websites— which drive a large share of new depositing customers for operators—market those titles. FLG Analytics fills this gap with five key modules: Website Directory – A searchable database featuring over 1,000 verified iGaming affiliate publishers, filterable by country, traffic volume, SEO performance, and keyword relevance, allowing studios to craft targeted outreach strategies. Studio Benchmarking – Real-time competitive benchmarking across share of voice, player reach, review volume, and AI-driven sentiment analysis, covering more than 740 indexed studios. Game Benchmarking – Title-level performance tracking against rival releases, including review coverage, publisher effectiveness, and affiliate engagement. Content Monitor – Instant tracking of all content posted about a studio’s games across the FLG publisher network, with filtering options for site, game, geography, and date. Instant Messaging – An integrated channel for studios to contact verified affiliate publishers directly to establish commercial and marketing partnerships, replacing fragmented email and LinkedIn exchanges with a single, dedicated interface. These new features were developed based on feedback from game studio clients and publisher users, as First Look Games aims to continue delivering value to its partners while scaling its innovative technology platform. Tom Galanis, CEO of TAG Media and First Look Games, commented: “Game studios spend significant resources building world-class games, but have historically had almost no visibility into how those games are truly presented to players by the affiliate community. FLG Analytics changes that. For the first time, studios can identify top affiliate partners, target specific markets, benchmark against competitors, and track content in real time—all from one platform. We’ve built the studio-affiliate marketing intelligence layer the iGaming industry has long been missing.” The platform now serves over 1,000 verified publishers reaching more than 50 million casino players worldwide. The case for better affiliate intelligence is clear: affiliates drive between 19 and 95 percent of new depositing customers for operators depending on the market. In the UK alone—where affiliate influence is the lowest percentage-wise—the slots market generates an estimated £798m annually through affiliate activity, translating to an average of £57k per slot game and over £300k for top-performing titles. Galanis added: “Despite this, there has never been a structured way for studios to understand, evaluate, and engage with affiliate publishers at scale. FLG Analytics provides that structure. Our ultimate mission is to show exactly how valuable individual publishers are to a game studio’s revenue performance—both at the game level and overall.” FLG Analytics is now available. Studios can book a demo at firstlookgames.com/analytics or contact the First Look Games commercial team directly. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

BOS issues a report on the prevalence of gambling addiction in Sweden:

(AsiaGameHub) -   “Consistent decrease over 25 years, yet significant efforts are still required” Commissioned by BOS, economist Ola Nevander has researched the frequency of gambling addiction in Sweden since the start of the millennium. The findings indicate a continuous decline. This discovery may come as a surprise, considering the rapid expansion of the gambling sector during this timeframe. Even though gambling advertisements are more common, the selection of games has grown, and access is available 24/7 via mobile devices, addiction rates continue to drop. “By moving from traditional anonymous betting at kiosks to modern digital platforms, we haven't completely fixed the issue of gambling addiction, but we appear to be on the correct course. When applied properly and ethically, online gaming and AI provide us with the capabilities to drive problem gambling down to historic lows. We are moving in the right direction, though much work is still ahead of us,” remarked Gustaf Hoffstedt, Secretary General of BOS. The associated report is provided below. Problem Gambling_ENG_20260327[2] Gustaf Hoffstedt Secretary General BOS – The Swedish Trade Association for Online Gambling This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Habanero unleashes huge win potential in the latest release Fortune Dragon Joy

(AsiaGameHub) -   This high-volatility slot boasts an enormous win potential, offering up to 174,238x the stake. Habanero, a premier provider of slots and table games, has released Fortune Dragon Joy. This high-volatility, 5x3, dragon-themed slot is distinguished by its energetic Fortune Wheel mechanic and a persistent multiplier. Operating on 28 paylines, the game merges traditional East Asian visuals with features that build excitement throughout both the base game and bonus rounds, delivering an impressive win potential of up to 174,238x. The Fortune Wheel stands as a core element of the game, capable of triggering at random to grant a range of instant wins, including generous bonuses, multipliers, and Wild symbols. Fa symbols may also land on the reels, unveiling hidden rewards and contributing to a persistent multiplier that escalates as the feature unfolds. A key innovation for the bonus round is that this multiplier does not reset when the free spins feature is triggered, instead carrying its accumulated value directly into the free games. Securing three or more scatter symbols initiates the free spins round, where the multiplier continues to expand as players accumulate wins, thereby unlocking the game’s most substantial payout opportunities. Fortune Dragon Joy additionally incorporates Habanero’s proprietary engagement tools, including Jackpot Race and the Buy Feature, offering operators enhanced flexibility when introducing the title to players. This launch reinforces Habanero’s expanding content portfolio, as the provider consistently delivers feature-rich titles engineered for strong performance across global markets. Commenting on the launch, Toni Karapetrov, Head of Corporate Communications at Habanero, stated: “Fortune Dragon Joy embodies the excitement and symbolism often linked with Eastern fortune themes, integrating them with mechanics that cultivate intense anticipation throughout the game.” “The Fortune Wheel injects elements of surprise and controlled unpredictability, while the Fa multiplier system guarantees a sense of progression that rewards players, crafting a gameplay experience that is both dynamic and remarkably gratifying.”   This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

BGaming Launches Sweet New Slot Game Sugar Merge Up

(AsiaGameHub) -   Fast-growing content provider adds candy-hued chaos to the reels Well-known iGaming content creator BGaming delivers a sweet treat with the release of its newest slot game, Sugar Merge Up. This new entry in BGaming’s #Entertainment gaming category welcomes players to a candy-themed universe guided by a fun jelly bear mascot. With the 6×6 cluster-pay grid packed full of vibrant candies and sweets, players might want to schedule a dentist visit beforehand. BGaming’s beloved Merge Up mechanic is back. This cascade-style feature causes winning symbols to combine and level up to the next higher-value symbol, opening up opportunities for larger wins in subsequent cascades. The game expands on the gameplay of the hit Merge Up 2 slot, offering players fresh ways to create combos and land big wins. The standout new addition is the Bubblegum symbol—once formed, it can burst and eliminate up to 8 adjacent symbols. It then boosts any multipliers in those cells before transforming into a Scatter. Scatters are the key to unlocking the Free Spins bonus, with up to 30 free spins up for grabs. This bonus round can be extended by landing three or more Scatters during its active phase. For those with a sweet tooth eager to dive right into the action, Sugar Merge Up provides two booster modes as part of six total Buy Bonus options. The Chance ×2 booster is available for 1.2 times the player’s stake. The Random Booster adds random multipliers up to ×128 per spin for 10 times the bet, while the Booster ×16 ensures ×16 multipliers cover the entire grid each spin for 40 times the stake. The three Free Spins Buy Bonus options range in price from ×100 to ×500. Julia Alekseeva, CPO at BGaming, said, “Sugar Merge Up takes all the elements players loved about Merge Up 2 and makes them even sweeter. The extra bonus features boost player engagement, while the multiple Booster and Buy Bonus options offer plenty of flexibility. Candy themes are always a hit with players, and given the explosive, colorful nature of the Merge Up mechanic, it was only a matter of time before the two were combined.”   This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

155.io introduces Snow Run, adding live winter sports to its CCTV Game™ portfolio

(AsiaGameHub) -   155.io, the content studio specializing in real-world gaming, has debuted Snow Run as the newest addition to its CCTV Game lineup, providing a betting experience centered on live winter sports action. The title is launching as a Roobet exclusive for a seven-day period before being distributed to other operator partners. Following the success of its traffic-based game, Rush Hour, Snow Run transports players to international mountain resorts. Utilizing GoPro POV shots, drone footage, and CCTV feeds of skiers and snowboarders, the game tasks players with predicting the number of individuals entering a specific zone for a fast-paced betting experience. Available 24/7, the game features various wagering options such as Under, Over, Range, and Exact, with multipliers as high as 18x. Through automated computer vision, participants are tracked and counted in real time, ensuring transparent and consistent results without human intervention. Consistent with the CCTV Game series, the footage is entirely authentic and curated from leading content creators, offering a level of realism often missing in traditional digital gaming. Sam Jones, Founder & CEO of 155.io, stated: “Snow Run brings our engaging and simple mechanics to a brand-new setting—real-life mountain slopes filmed from multiple viewpoints. The social media buzz from streamers has been fantastic, highlighting that authenticity is vital. Our launch with Roobet is an ideal starting point, and we are confident the game will maintain strong momentum during its global rollout.” Once the exclusive window concludes, the game will be released to a global audience, further diversifying 155.io’s collection of real-time, content-led gaming titles. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

LEONBET Unveils New Campaign in Collaboration with Tanzanian Ambassador Simon Msuva

(AsiaGameHub) -   Following the launch of an energetic promotional video headlined by its brand ambassador Simon Msuva, LEONBET is opening a fresh chapter in its partnership with the Tanzanian national team forward. Shot on location in Tanzania, the campaign captures the vibrant spirit of local football culture and showcases Msuva’s unique character both on and off the pitch. A standout highlight of the video features the iconic “Msuva Flip” – the player’s signature goal celebration, a backflip that fans instantly recognize every time he scores. The video has a fast-paced, lively tone that reflects the deep passion of Tanzanian football fans. The campaign also features Baraka Mpenja, a popular sports commentator widely known as the voice of Tanzanian football, who adds extra authenticity and helps the content resonate better with local audiences. Simon Msuva is renowned not only for his impressive on-field performances but also for his magnetic personal charisma. According to the production team, he threw himself into the filming process quickly, bringing the same vibrant energy and distinct personality that fans link to his gameplay. Across the recent season, Msuva has scored multiple memorable goals that caught the attention of both fans and sports media. That same level of excitement and raw emotion formed the basis for this new campaign. “This campaign is part of our wider strategy to get closer to sports fans and build a deeper emotional bond with our audience. Partnering with talents of Simon Msuva’s caliber allows us to connect with fans on their level and engage with them in the spaces where their passion lies.” stated Jérôme J. D., Regional Director of Operations. The video extends the ongoing collaboration between LEONBET and Tanzanian national team captain Simon Msuva, and supports the brand’s continuous efforts to engage with football fans across Tanzania. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Evoplay Becomes Panel Sponsor at AffPapa Conference Madrid

(AsiaGameHub) -   AffPapa is pleased to reveal that Evoplay has signed on as the sponsor for the “Women Redefining Leadership and Innovation in iGaming” panel at the 2026 AffPapa Conference Madrid. Scheduled for May 30 from 13:50 to 14:30, the session will be led by moderator Liga Tarasova. The panel features Marharyta Yerina, Valentina Baginya, Ayelet Shay, Diana Larina, and Roberta Nicholls, who will explore the vital contributions of women to leadership and innovation within the iGaming sector. Diana Larina, Evoplay’s Head of Marketing, remarked on the partnership: We are thrilled to be a panel sponsor for the AffPapa Conference Madrid 2026 and to participate in these significant industry dialogues. Such gatherings offer excellent platforms for exchanging knowledge, enhancing professional ties, and discovering new growth avenues in the affiliate and operator space. As a speaker, I plan to offer my perspectives on leadership, diversity, and how women are driving the industry forward. I am eager to engage with my fellow panelists and network with the professionals defining the future of iGaming. The AffPapa Conference Madrid is set to take place from May 18-20 at the Novotel Hotel Madrid, attracting over 1,500 participants for a premier affiliate-focused networking experience. Attendees can look forward to a diverse program designed to bridge the gap between affiliates, operators, and B2B providers. The schedule includes a padel tournament, speed-dating sessions, various panels, evening drinks, the AffPapa iGaming Awards 2026, and a final celebration featuring DJ Kryoman. Yeva Avagyan, Head of Commercial at AffPapa, stated: It is a pleasure to welcome Evoplay as a sponsor for this session. This is a crucial topic, and we are delighted to feature this dialogue at the AffPapa Conference Madrid. Participate in AffPapa’s largest affiliate event to date and check the official website for available sponsorship opportunities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.